Vivo made a significant splash during the UEFA Euro 2024 final, which captivated approximately 24 million TV viewers and an audience of around 65,000 at the Olympiastadion. As the official smartphone partner of the championship, Vivo’s V30 series played a prominent role throughout the tournament, from the opening ceremony on June 14 to the grand finale.
Vivo’s Presence at Euro 2024
Player of the Match Awards
Vivo was front and center during the championship, particularly with the Player of the Match Awards. Nico Williams received the award for the final match, while Lamine Yamal and Ollie Watkins were recognized during the semi-finals. Vivo’s branding was prominently featured during these key moments, reinforcing its association with top-tier football.
“Passion Beyond the Match” Documentary
In collaboration with Goal.com, vivo produced the “Passion Beyond the Match” documentary. This film captured the fervor of fans from all 24 participating countries and included in-depth interviews and fan portraits taken with the vivo X100 series. The documentary showcased the global passion for football and the diverse fan experiences across the tournament.
Inclusivity Initiatives
The vivo X100 series was instrumental in providing the Audio-Descriptive Commentary service via the UEFA Euro Official app. This feature enabled visually impaired individuals to experience the 51 matches in real time, promoting inclusivity and accessibility.
A Special Moment for a Young Fan
Euro 2024 held particular significance for 12-year-old Lai Xun Xiang from Guizhou, China. Thanks to vivo, Lai attended the games and shared his excitement, saying, “I’m going to tell the whole world that I was born in a place where everyone is a footballaholic. With the blessings of everyone in my village packed in my heart, I will travel further, and our shared passion will bring us closer to each other.”
Vivo’s Commitment to Inclusivity and Sportsmanship
Throughout Euro 2024, vivo emphasized inclusivity, diversity, and sportsmanship. The brand continues to promote “The Joy of Humanity” to its global users, striving to create a more connected and inclusive world through its innovative technology.
By aligning itself with one of the most-watched sporting events in the world, vivo not only showcased its V30 series but also reinforced its commitment to enhancing fan experiences and promoting global unity.
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