Tecno, a leading smartphone brand under Transsion, has made a bold move by signing Lay Zhang, the internationally acclaimed pop and R&B sensation, as its Global Brand Ambassador. This collaboration marks a significant milestone in Tecno’s journey to expand its brand presence, particularly in Southeast Asia and beyond.
A Strategic Move for Tecno
Tecno, headquartered in Shenzhen, China, is a powerhouse in the African smartphone market, holding nearly half of the market share in 2023. To strengthen its foothold in Southeast Asia and other regions, Tecno has enlisted the star power of Lay Zhang, a name synonymous with innovation and excellence in the entertainment industry.
Who is Lay Zhang?
Lay Zhang is a multifaceted artist celebrated for his contributions as an actor, singer-songwriter, dancer, and fashion icon. Known for his influence in China, Korea, Indonesia, Malaysia, and among global C-Pop and K-Pop fans, Lay Zhang embodies the spirit of pushing boundaries—an ethos that aligns perfectly with Tecno’s “Stop at Nothing” slogan.
Statements from Tecno and Lay Zhang
- Tecno’s Perspective: “This partnership with Lay Zhang represents an exciting new chapter for Tecno. His undeniable influence and commitment to innovation align seamlessly with our brand’s mission,” said Laury Bai, Chief Marketing Officer at Tecno.
- Lay Zhang’s View: “Tecno’s journey of innovation and relentless pursuit of excellence mirrors my own career path. I am thrilled to join forces with a brand that truly embodies the ‘Stop at Nothing’ spirit,” Lay Zhang stated.
Upcoming Events and Initiatives
As part of this collaboration, Tecno will feature prominently in Lay Zhang’s world tour, Grandline 4: Step, with events planned in Jakarta, Indonesia, and Kuala Lumpur, Malaysia. Fans can look forward to exclusive activities and interactions that highlight Tecno’s innovative products.
Conclusion
Tecno’s partnership with Lay Zhang is more than just a celebrity endorsement; it’s a strategic alliance aimed at propelling the brand to new heights. With Lay Zhang’s star power and Tecno’s commitment to innovation, this collaboration promises to bring exciting developments for fans and consumers alike.
Stay tuned for more updates and join Tecno and Lay Zhang as they embark on this thrilling new journey!
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