Samsung is gearing up for its next major Unpacked event on July 10 in Paris. In anticipation, the tech giant has launched a global advertising campaign featuring massive billboards in major cities worldwide.
Global Billboard Campaign
To build excitement for the event, Samsung has strategically placed large billboards in prominent locations across the globe, including:
- Bangkok
- Brasília
- Dubai
- Ho Chi Minh City
- London
- Madrid
- New York
- Seoul
- Tokyo
- Warsaw
These billboards feature a rotating 3D cube on a flat surface, followed by a projection of the Eiffel Tower, symbolizing the event’s Paris location. The billboards also showcase the four stars from the Galaxy AI logo, indicating the integration of advanced AI features in the upcoming announcements.
Symbolism and Messaging
According to Samsung’s official press release, the billboard campaign symbolizes the company’s journey to “unlock all new experiences for users everywhere.” The campaign aims to convey that Samsung is “ushering in a world of possibilities that will soon change the way people maximize creativity, boost productivity, communicate without barriers, and so much more.”
Upcoming Announcements
At the Unpacked event, Samsung is expected to unveil several highly anticipated products, including:
- Galaxy Z Fold6
- Galaxy Z Flip6
- Galaxy Watch7
- Galaxy Watch Ultra
- Galaxy Ring (fully launched)
These new products are anticipated to bring significant advancements in technology and user experience, further solidifying Samsung’s position as a leader in the tech industry.
Conclusion
Samsung’s global billboard campaign is a bold and visually striking effort to generate excitement for its upcoming Unpacked event in Paris on July 10. With the promise of innovative new products and enhanced user experiences, this event is set to be a major highlight in the tech calendar. Stay tuned for more updates and detailed announcements as the event date approaches.
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