The newly launched Samsung Galaxy Z Fold6 and Galaxy Z Flip6 have seen fewer pre-orders in South Korea compared to last year’s models. Despite the anticipation surrounding these devices, they have not matched the pre-booking numbers of their predecessors.
Pre-Order Statistics
| Model | Pre-Orders (2024) | Pre-Orders (2023) | Change |
|---|---|---|---|
| Galaxy Z Fold6 and Flip6 | 910,000 | 1.02 million | -11% |
Demographic Insights
Interestingly, Samsung’s target demographic of individuals in their 20s and 30s accounted for over 50% of pre-orders for the first time, up from 43% last year. This indicates a growing interest among younger consumers.
Pre-Order Distribution
| Device | Pre-Order Share (2024) | Pre-Order Share (2023) | Change |
|---|---|---|---|
| Galaxy Z Flip6 | 60% | – | – |
| Galaxy Z Fold6 | 40% | 30% | +10% |
Conclusion
While the pre-order numbers for the Galaxy Z Fold6 and Flip6 are slightly lower than last year’s models, the increased interest among younger consumers and the rising popularity of the Flip6 suggest a positive trend for Samsung’s foldable devices. As these phones hit the market, it will be interesting to see how overall sales performance compares to pre-order figures.
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