The newly launched Samsung Galaxy S24 smartphone series has been breaking pre-order records across several countries. The latest data shows that the Netherlands is no exception, with the Galaxy S24 seeing a 50% increase in pre-orders compared to the previous S23 series.
According to Samsung Netherlands Marketing Manager Gerben van Walt Meijer, enthusiasm for the Galaxy S24’s new AI capabilities has driven this success.
“Galaxy AI transforms our connection to the world […]. Our users’ enthusiasm for these new capabilities is reflected in the early sales figures, which are breaking all previous records.”
The Galaxy S24 introduces Galaxy AI, a suite of AI-powered features enabled by an improved NPU (Neural Processing Unit). This includes:
- A Writing Assistant with spelling and grammar checks
- Chat translation and writing style modification
- Live translation during calls and conversations
- Note and web page summarization
- Voice recording transcription
There is also Google’s Circle to Search feature exclusive to the Galaxy S24 and Pixel 8 for now.
You can learn more about the Galaxy AI experience in our dedicated review article. With these cutting-edge AI capabilities proving extremely popular already, the Galaxy S24 looks set to be another hit device for Samsung.