Samsung has confirmed that Bixby will receive a generative AI infusion later this year. This upgrade will utilize Samsung’s own large language models, without relying on partnerships with Google or OpenAI initially. Samsung Mobile Division President TM Roh shared this development, emphasizing the company’s commitment to enhancing Bixby’s capabilities.
AI Integration and Compatibility
Multiple Voice Assistants
Samsung will continue to support multiple voice assistants on its devices. This means users can have both the enhanced AI-powered Bixby and Google’s Gemini replacement for Google Assistant. Additionally, the ChatGPT app can be downloaded, though it won’t be as integrated into the OS as Samsung’s or Google’s native offerings.
Expected Release
While Samsung has previously teased the AI-enhanced Bixby, this is the first time a potential release timeframe has been hinted at. It is speculated that the new Bixby could be part of One UI 7, which will be based on the upcoming Android 15, although this has not been officially confirmed.
Official Statement
Here’s what TM Roh told CNBC:
“We’re going to advance Bixby with the application of Gen AI technology. We are reinforcing and bringing more AI capabilities to our products. As consumers use more AI capabilities, they can actually feel the convenience and benefits they bring. I believe strongly that these Galaxy AI, mobile AI are strong motivations and drivers for the purchase of new products.”
Conclusion
The generative AI upgrade for Bixby marks a significant step for Samsung in enhancing its voice assistant capabilities. By leveraging their own large language models, Samsung aims to offer a more integrated and powerful AI experience. This move is expected to drive consumer interest and boost the appeal of Samsung’s upcoming products.
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