Samsung has once again tapped into the power of K-pop by partnering with the popular boy band Tomorrow X Together (TXT) for their latest Galaxy brand anthem, “Open Always Wins.” This collaboration aims to highlight the recently launched Galaxy Z Flip6, known for its impressive battery life and enhanced camera features.
TXT as Galaxy Ambassadors
TXT members have been signed on as Galaxy Ambassadors, making frequent appearances with the Z Flip6 in the music video for “Open Always Wins.” This strategic partnership not only showcases the smartphone but also leverages the band’s global fanbase to enhance the brand’s reach.
Music Video Highlights: Open Always Wins
The music video features stunning visuals from Paris and Los Angeles, the next two host cities for the Summer Olympics. Samsung, a major partner for the event, has included appearances from Team Galaxy athletes who are seen surfing, skateboarding, and breakdancing.
Availability and Fan Engagement
The single “Open Always Wins” is available on multiple platforms including YouTube, Spotify, Melon, Genie, Bugs, Flo, and Vibe. To further engage fans, Samsung has launched a dancing challenge, inviting supporters worldwide to showcase their moves and cheer for their favorite athletes.
Samsung’s collaboration with TXT for the Galaxy Z Flip6 promo continues to bridge the gap between technology and pop culture, creating a dynamic and engaging brand presence.
Watch the Anthem
The “Open Always Wins” anthem by TXT can be enjoyed on various music streaming services and platforms, spreading the message of openness and innovation that Samsung strives to embody with its latest smartphone release.
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