In 2022, Netflix introduced an ad-supported plan, priced at USD 7 / CAD 6 / GBP 5 / EUR 6. Recently, the streaming service has discontinued its Basic ad-free plan, which was previously available for $10/€5 per month.
Subscriber Notification and Plan Options
Netflix has started notifying subscribers about the termination of the Basic plan. Users now have to choose between the ad-supported option or one of the two other ad-free plans: $15.50 for FHD or $23.00 for 4K.
Adoption and Reach of the Ad-Supported Plan
The ad-supported plan has gained significant traction, amassing 40 million subscribers even though it isn’t available in all markets. This plan is now listed in several major regions, including the US, Canada, the UK, Germany, France, and Australia, where the Basic plan is no longer an option.
Content Limitations and Ad-Free Features
For those opting for the ad-supported tier, be aware that some shows and movies may not be available due to licensing agreements. However, Kids’ profiles and Netflix Games remain ad-free.
How to Check Plan Availability
To view the plans and their pricing available in your country, visit the Netflix Plans and Pricing page. Use the dropdown menu to switch between countries and see the options.
Conclusion
With the discontinuation of the Basic ad-free plan, Netflix is encouraging users to consider its ad-supported tier or higher-tier ad-free plans. This move aligns with the platform’s strategy to diversify its subscriber base while offering varied price points to suit different preferences. Stay updated on the available plans in your area to select the most suitable option for your viewing habits.
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