HMD Global, the Finnish company behind the Nokia brand revival, is set to make waves in the Indian smartphone market with the launch of its new Crest series on July 25. Promising to usher in “a new era of portraits,” the Crest lineup aims to redefine mobile photography while offering a blend of premium features and performance.
Key Features of the HMD Crest Series:
- Design: “Crafted to perfection” with a glass back finish
- Display: Offers “stunning visuals” for an immersive experience
- Camera System: Delivers “unmatched clarity in every shot”
- Repairability: Engineered for easy self-repair, promoting sustainability
- Performance: Boasts “super-fast & stable performance”
- Manufacturing: Made in India, supporting local production
While official details remain limited, industry insiders suggest the series may include two models:
| Model | Rumored Specifications |
|---|---|
| Crest | Standard model (details unconfirmed) |
| Crest Max 5G | Possibly featuring Unisoc T760 SoC |
Interestingly, “Crest” may be a rebranding of what was internally known as the HMD Arrow, though the reasons for this potential name change remain unclear.
To bolster its appeal in the Indian market, HMD has enlisted Bollywood actress Sanya Malhotra as the brand ambassador for the Crest lineup. This strategic move, coupled with the emphasis on local manufacturing, suggests that HMD is committed to establishing a strong presence in India’s competitive smartphone landscape.
The launch is being promoted through a special teaser microsite on Amazon, hinting at a potential exclusive or preferential partnership with the e-commerce giant for initial sales.
As the July 25 launch date approaches, anticipation is building among tech enthusiasts and smartphone buyers in India. The Crest series’ focus on portrait photography, coupled with promises of premium build quality and high performance, indicates that HMD is positioning these devices as strong contenders in the mid-range to upper-mid-range smartphone segment.
The emphasis on easy self-repair is particularly noteworthy, aligning with growing consumer demand for more sustainable and long-lasting electronic devices. This feature could set the Crest series apart in a market where repairability is often overlooked.
As more details emerge, it will be interesting to see how the HMD Crest series stacks up against competitors and whether it can carve out a significant niche in the crowded Indian smartphone market. With its blend of photography prowess, performance promises, and localized approach, HMD appears poised to make a compelling offer to Indian consumers.
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