Epic Games has announced a strategic shift in its mobile app distribution, marking a significant departure from traditional app stores. The video game giant is ending its partnership with the Samsung Galaxy Store and plans to launch its games, including Fortnite, on AltStore for iOS users in the EU.
Epic’s New Strategy for Mobile Gaming
Epic Games aims to challenge the dominance of what it refers to as “rent collector” mobile stores. The company plans to offer its games through the upcoming Epic Games Store for Android users globally and iOS users in the EU, moving away from traditional app store models.
Key Highlights
- Epic Games Store Launch: Targeting Android and iOS users in the EU
- Fortnite Removal: Ending distribution via the Samsung Galaxy Store
- AltStore for iOS: New platform for EU users
Why Epic is Leaving the Galaxy Store?
The decision to remove its game library from the Samsung Galaxy Store is largely due to Samsung’s new app sideloading policies. Samsung introduced the Auto Blocker feature with One UI 6 to prevent malware and USB hijacking. This feature has expanded in One UI 6.1.1 to restrict app sideloading, impacting users’ ability to install apps directly.
Samsung Auto Blocker: A Brief Overview
- Introduced in One UI 6: Designed to enhance security by blocking unauthorized app installations
- Impact on Sideloading: One UI 6.1.1 prevents sideloading by default, but users can disable Auto Blocker in settings
- Older Versions: Devices running earlier versions of One UI 6 remain unaffected for now
Epic’s Response and Future Plans
Epic Games sees the Auto Blocker policy as a barrier for gamers and plans to pivot towards third-party app stores. With a focus on expanding its reach, Epic plans to collaborate with at least two more third-party stores in the near future, broadening access to its game library.
Conclusion: A New Path for Epic Games
Epic Games’ decision to withdraw from the Galaxy Store and embrace alternative platforms reflects its commitment to offering more flexible access to its games. By leveraging platforms like the AltStore, Epic aims to provide gamers with more options and reduce reliance on major app stores.
Stay tuned for more updates as Epic continues to reshape its mobile gaming strategy.
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