Looks like the era of freely sharing Disney+ logins may be ending soon. Disney is rolling out new terms of service that restrict account sharing beyond a single household.
According to an email obtained by The Verge, Disney+ subscribers in the US are getting hit with tightened rules on who can use their login credentials.
Essentially your “household” is defined as the devices in your primary home used by people who live there. So no more giving your login to your cousin across the country or friend down the street.
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Disney says they’ll analyze account usage to enforce compliance, so they’re definitely serious about this. The updated terms are already in effect for new subscribers in the US and Canada. Existing members will see the changes by March 14th.
This crackdown comes right after Disney hiked prices for the second time in just over a year. The ad-free tier now costs $13.99 per month, while the ad-supported one is $7.99.
So between the price increases and sharing limits, it’s clear Disney is trying to maximize revenue from their streaming platform. But say goodbye to tapping into your friend’s Disney+ login! The freeloading days are coming to an end.