On the heels of smash pre-order records in multiple regions, Samsung aims to keep momentum by increasing shipment targets for its new Galaxy S24 lineup in 2024’s first half.
Citing robust initial demand, Samsung now aims to ship 13 million S24 units globally before June. That’s up from an earlier projection of 12 million, representing nearly a 10% bump.
Pre-sale numbers obliterated records particularly in South Korea and India, powered largely by enthusiasm for the higher-end S24 Ultra. With the early hype translating to actual sales, Samsung wants to ensure adequate supply to match.
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The upgraded outlook so early following the launch provides validation of Samsung’s strategic fine-tuning. By tuning up key areas like battery life, cameras, and stylus functionality, the S24 series hit the right notes out of the gate.
If glowing preorder reactions and reviews carry over into sustained interest in months ahead, more upward target revisions may follow. But for now, Samsung is simply working to capitalize on this positive early momentum for its flagship franchise amidst a turbulent economy.
Given that the Galaxy S series serves as the bellwether for Samsung and Android flagships, its early success delivers some much-needed optimism across the wider smartphone industry landscape.