Apple’s Compliance with EU’s DMA: Losing Third-Party App Store Access Outside the EU

Olafare Oluwabukola
By Olafare Oluwabukola - Blogger 3 Min Read

Apple has released iOS 17.4 and iPadOS 17.4, marking its compliance with the European Union’s newly enforced Digital Markets Act (DMA). However, the company’s approach to this compliance appears to be reluctant, as evidenced by its somewhat resentful tone in press releases and a recent support document.

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The support document outlines a concerning scenario for EU citizens who plan to leave the region “for too long.” According to Apple, if an EU citizen spends an extended period outside the EU, they will lose access to third-party app stores on their iOS devices.

The “Too Long” Ambiguity

Alarmingly, Apple has not provided a clear definition of what constitutes “too long” in this context. The support document states that “if you leave the EU for short-term travel, you’ll continue to have access to alternative app marketplaces for a grace period.” However, the duration of this “grace period” remains unspecified, leaving users in a state of uncertainty.

Consequences of Prolonged Absence from the EU

Apple's Compliance with EU's DMA: Losing Third-Party App Store Access Outside the EU

If an EU citizen does indeed leave the region “for too long,” the consequences are far-reaching. Not only will they be unable to download additional third-party app stores, but the apps they have already installed from these alternative marketplaces will no longer receive updates from their respective sources.

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While the installed apps will continue to function, there is a caveat: developers who enforce mandatory updates may display prompts requiring users to update their apps to the latest version, effectively rendering the apps unusable until the user returns to the EU.

Location Determination and Privacy Concerns

Apple claims to preserve user privacy by not collecting device location data to determine whether a user is physically present in the EU. Instead, the company employs “on-device processing with only an indicator of eligibility sent to Apple.” However, the specifics of this process remain unclear, raising potential privacy concerns.

A Begrudging Compliance

Apple’s approach to complying with the EU’s Digital Markets Act appears to be tinged with resentment. The company’s press releases and support documentation convey a sense of reluctance, with the “grace period” for short-term travel being portrayed as a concession rather than a user-friendly feature.

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As the implications of Apple’s compliance with the DMA continue to unfold, EU citizens may find themselves grappling with the uncertainties surrounding their access to third-party app stores and the potential limitations imposed by prolonged absence from the region.

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