In July 2023, Luxury brand Caviar revealed the upcoming Apple Vision Pro Caviar Edition headset targeted at wealthy consumers. The ultra-premium AR/VR headset sports high-end materials like gold and leather for a luxury design befitting its staggering $39,900 asking price.
Transforming Vision Pro into “Designer Art”
Dubai-based Caviar is known for crafting exclusive versions of popular tech products outfitted in precious materials. Its Apple Vision Pro variant aims to transform Apple’s “spatial computer” into a fusion of high technology and haute couture style.
Inspiration draws from fashion brands like Tom Ford and Gucci. Over 1.5kg of 18K gold decorates the headset and face mask, while Connolly leather (used by Rolls Royce) delivers indulgent comfort.
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Features and Privacy
The standard Vision Pro touts Apple’s EyeSight feature which shows the user’s eyes through the display when someone approaches. However, Caviar adds a privacy option to visually hide the eyes, realizing some customers want discretion.
Only 24 units of the 2024-launching Vision Pro Caviar Edition will be created, with orders starting around $39,900 – more than 10X the Vision Pro’s $3,499 base price.